Adopting An Extended UTAUT2 To Predict Consumer Adoption Of M-Technologies In Saudi Arabia
نویسندگان
چکیده
M-Internet and M-Government have received a considerable adoption rate among Saudi users. Drawing on the perspectives of the Unified Theory of Acceptance and Use of Technology (UTAUT2), trust, and perceived risk, this research examines the consumer adoption of M-Internet and MGovernment. This study will reflect upon a number of studies in different countries that tested UTAUT2 variables in addition to trust and perceived risk. The outcomes show that usage intention is influenced by enablers such as effort expectancy, performance expectancy and trust as well as inhibitors such as perceived risk. The findings of this study provide several important implications for M-Internet and MGovernment service providers and researchers in the Kingdom of Saudi Arabia such as rising concerns on trust and perceived risk in order to ease consumer adoption of M-Internet and M-Government.
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